• Own and accelerate growth across the entire user lifecycle: from awareness, acquisition, activation to retention, monetization, and referral. • Design, test, and scale unconventional strategies that integrate product, data, AI, and creative experimentation to unlock new levers of growth. • Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral. • Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders. • Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue. • Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities. • Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages. • Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms. • Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time. • Design and execute full-funnel campaigns that unify creative, data, and product insights. • Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more). Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets. • Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency; build automated workflows that increase output quality and reduce execution time. • Collaborate with product teams to integrate AI-driven growth features directly into the product experience. • Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans. • Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results.