• Lead ongoing keyword research (traditional SEO + AEO) to identify high-intent opportunities and emerging topics. • Own and develop the organic content strategy, partnering with writers, designers, and web stakeholders to publish best-in-class content. • Drive on-page optimization across core landing pages, product pages, and blog content to improve both rankings and conversion. • Manage and expand link-building initiatives, including outreach and partnerships that improve domain authority. • Monitor and report on performance, including rankings, traffic, CTR, engagement, and revenue contribution. • Partner with web and engineering teams to ensure technical SEO best practices are implemented and maintained. • Optimize site architecture, internal linking, crawl efficiency, and structured data. • Stay ahead of search trends and propose innovative approaches to keep the program competitive. • Lead special projects tied to organic growth goals — from site migrations and international SEO to new product launch support.