• Own end-to-end product launches—external market releases and internal team education—with full positioning, enablement, and amplification. • Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution. • Build and run Siena Academy, creating curriculum that drives customer adoption and product value. • Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win. • Develop ROI calculators and business case materials that articulate value differentiation. • Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately. • Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals. • Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working.