Belardi Wong
Unparalleled experts in direct mail, catalogs, and new customer acquisition with 20+ years of success.
Senior Digital Analyst – Search, Strategic Services
Location
United States
Posted
83 days ago
Salary
Not specified
Seniority
Senior
Bachelor Degree5 yrs expEnglish
Job Description
• Opportunity Analysis & Project Work Support in audits of paid search strategy across campaign structure, bid strategy, copy/creative, keyword strategy, Performance Max implementation and strategy
• Review and package findings in concise Excel reports and PowerPoint presentations to present to clients
• Execute the paid search strategy for DTC ecommerce brands and multi-location lead gen clients including campaign execution, reporting, and analysis in partnership with Sr. Digital Strategist
• Lead at least one account in the first 12 months, responsible for project management, budget alignment, and communicating cross-channel strategies
• Manage and lead weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner
• Ensure all campaigns are managed within agreed upon budgets and ROAS targets
• Use tools like Google Analytics, Google AdWords, Looker, and Funnel to generate reports, insights and recommendations
• Work with the internal team to share learnings across clients for improved performance in both search and social
• Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.
Job Requirements
- 5+ years applicable experience
- Very proficient in Google AdWords
- 2+ years in lead gen experience including campaign strategy, measurement, and optimization.
- Experience in offline conversion imports preferred
- Experience with local marketing tactics and strategies preferred
- Experience with budgets of <$50k per month AND $1m+ per month preferred
- Bing Ads, Google Analytics, Google Looker, Excel and PowerPoint expertise
- Must be an expert in paid search
- A self-starter with the ability to be both self-directed and collaborative
Benefits
- 401k w/ company match
- business casual dress
- summer hours
- coaching
- mentorship programs
- customized training
- professional development opportunities
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