• Own and optimize the entire Endless CRM (Hubspot), acting as the admin and architect of our deal and contact management • Build and manage email campaigns including product release announcements, educational nurture sequences, and event follow-ups • Develop and execute lead nurturing strategies that move prospects through the funnel systematically • Manage follow-up for all event attendees, demo participants, and content engagers—determining which bucket they go into next and what content they receive • Create a referral program and execute on it, including both automated flows and very human, high-touch asks for intros • Amplify resources created by the content team through strategic email campaigns and lifecycle touchpoints • Balance automation efficiency with personalization—knowing when to automate and when a personal touch will dramatically outperform a template • Track and report on lifecycle metrics: email open rates, click-through rates, demo-to-customer conversion rates, and time-to-close