• Lead the U.S. and OUS patient marketing strategy for VNS therapy, focusing on awareness of drug-resistant epilepsy, treatment options, and the role of neuromodulation. • Build patient journey maps that capture diagnostic delays, treatment barriers, emotional needs, and referral pathways to epileptologists and comprehensive epilepsy centers (CECs). • Identify unmet patient needs across regions and shape campaigns that address access, stigma, diagnosis delays, and treatment understanding. • Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption. • Lead digital-first patient engagement strategies across web, social, search, email, paid media, and community channels that educate and motivate patients/caregivers to explore VNS therapy. • Create compliant, empathetic educational content on epilepsy, treatment options, VNS therapy expectations, and patient stories. • Build strategic alliances with global epilepsy advocacy groups, international federations, regional chapters, and patient communities.