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Senior Manager, Customer Marketing

MarketingMarketingFull TimeRemoteTeam 501-1,000Since 2012H1B SponsorCompany Site LinkedIn

Location

United States

Posted

77 days ago

Salary

$110K - $155K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Own and evolve customer lifecycle marketing programs—from onboarding and education to engagement and advocacy. • Develop and execute integrated, data-driven programs that deepen product adoption, strengthen retention, and foster long-term customer advocacy. • Execute campaigns aligned with lifecycle strategy to drive engagement, satisfaction, retention, and advocacy among customers. • Partner with cross-functional teams to launch and optimize multi-channel campaigns. • Manage a team of 3 individual contributors to ensure effective execution of customer marketing initiatives and individual growth. • Track campaign performance and collect customer feedback to measure program impact, optimize initiatives, and demonstrate ROI.

Job Requirements

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience: At least 8 years in customer experience, marketing, or related fields, with 5+ years in leadership roles managing multi-disciplinary teams in technology, SaaS, or marketplaces.
Skills:
Demonstrated success designing and executing customer marketing programs.
Strong leadership, team management, and coaching ability.
Deep expertise in customer lifecycle and high-impact communications.
Proven track record operationalizing and measuring customer programs.
Excellent communication, presentation, and interpersonal skills.
Proficiency with data analytics and customer feedback platforms.
Travel: Willingness to travel for customer events, conferences, and team meetings.