• Develop and manage brand strategy, positioning, and messaging for complex B2G or B2B organizations, ideally in the DoD, federal, or highly regulated space • Plan, execute, and optimize multi-channel marketing campaigns (email, digital, events, social, partner/co-marketing, and thought leadership) that support pipeline generation and brand awareness • Operate as a self-sufficient marketer who can write copy, build campaign assets using templates and basic design tools, manage calendars, and coordinate with a graphic designer when specialized creative is needed • Create clear, compelling content such as one-pagers, capability briefs, case studies, presentations, landing pages, and light video or webinar content tailored to defense and government audiences • Segment and target audiences (program offices, acquisition professionals, operators, integrators) and tailor messages for different decision-makers and influencers • Define campaign goals and KPIs, build simple dashboards or reports, and communicate performance to leadership with recommendations for continuous improvement • Collaborate with business development and proposal teams to ensure brand consistency in RFP responses, white papers, and customer-facing materials • Manage and evolve brand standards, including logos, templates, tone of voice, and visual identity across internal and external touchpoints • Coordinate company presence at industry events, trade shows, and conferences, including booth materials, messaging, collateral, and pre/post-event outreach • Ensure marketing activities comply with security and compliance constraints, including classification, OPSEC, and IT/infosec requirements