• Define and execute a comprehensive marketing strategy to drive lead generation, pipeline growth, and customer acquisition across the small and midsize employer market. • Own the full marketing budget and lead annual and quarterly operating planning, ensuring resources are allocated to the highest-impact initiatives and align with company growth targets. • Build and scale performance marketing programs across digital, social, SEO/SEM, and lifecycle channels with a focus on efficiency, experimentation, and ROI. • Create clear measurement and attribution frameworks to evaluate channel performance, inform spend allocation, and improve cost-effectiveness over time. • Develop and evolve a differentiated brand narrative that reflects the company’s mission to simplify and modernize health plan solutions for SMBs. • Lead integrated marketing campaigns and thought leadership initiatives that increase visibility with brokers, employers and members. • Enhance a customer insights capability that transforms data and research into actionable strategies to inform product, pricing, and positioning decisions. • Partner closely with Product and Sales to craft compelling messaging, positioning, and go-to-market plans that accelerate adoption of new offerings. • Oversee all external communications, including PR, media relations, and thought leadership, to strengthen the company’s credibility and visibility in the market. • Build a marketing organization that blends analytical rigor, creative storytelling, and operational excellence — balancing in-house talent with agency and contractor support. • Foster a culture of agility, innovation, and accountability, that incorporates AI and success is measured by impact. • Serve as a key member of the Revenue leadership team, collaborating cross-functionally to shape GTM strategy and ensure marketing is tightly aligned with business objectives.