• Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention) • Lead the evaluation, selection, and implementation of new marketing technologies, ensuring they integrate seamlessly with the existing ecosystem (CRM, Sales Tech, Data Warehouse, etc.) • Own and manage the MarTech budget, vendor relationships, and contract negotiations for all platform licenses and services • Serve as the primary owner for core marketing platforms, including but not limited to: Marketing Automation Platform (MAP - e.g., HubSpot, Marketo, Pardot), Content Management System (CMS), Account-Based Marketing (ABM) platforms, CDP/Data Infrastructure, and Analytics Tools • Oversee the architecture, data flow, and governance between all marketing systems and the core CRM (e.g., Salesforce) • Ensure data quality, standardization, and adherence to privacy regulations (e.g., GDPR, CCPA) • Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency • Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts • Act as the strategic partner to Marketing, Sales Operations, IT/Engineering, and Data Science teams to ensure alignment on business processes, data definitions, and technology integrations • Drive best practices for system governance, documentation, and user training across the Marketing organization • Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities • Oversee the implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance across all customer touchpoints • Enable and support A/B testing and experimentation capabilities within the platforms to drive continuous optimization of campaign performance