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Vericast

Reimagining marketing solutions one business-to-human connection at a time.

Senior Principal – Bank & Credit Union Marketing

MarketingMarketingFull TimeRemoteSeniorTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

Texas

Posted

89 days ago

Salary

$180K - $200K / year

Seniority

Senior

Bachelor Degree15 yrs expEnglish

Job Description

• Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new 'on-strategy' clients • Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services • Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions • Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit • Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements • Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value • Position the firm as the premier marketing strategy partner for mid-market banks and credit unions • Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics • Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities • Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization • Drive innovation in service offerings, methodologies, and delivery approaches • Act as trusted advisor to client executives on marketing transformation and customer growth strategies

Job Requirements

  • Bachelor's degree required; MBA or advanced degree in Marketing, Business, or related field (strongly preferred)
  • Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles
  • Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors
  • Proven ability to consistently meet or exceed sales targets of $5M+ annually
  • Experience leading complex marketing transformation engagements for financial institutions
  • Track record of building and maintaining C-level client relationships
  • Previous experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies strongly preferred
  • Partner, Managing Director, Principal, or Senior Manager level experience required

Benefits

  • Medical, dental and vision coverage
  • 401K with company match
  • Generous PTO allowance
  • Life insurance
  • Employee assistance
  • Pet insurance

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