• Developing and executing marketing strategies across prioritized accounts for 1:1, 1:few, and 1:many program with some account-based marketing support. • Aligning marketing initiatives with sales and account plans to support pipeline goals across the buyer journey. • Participating in ongoing planning and review sessions to refine account targeting, insights, and messaging. • Building integrated campaigns across digital, email, paid media, events, and sales outreach. • Collaborating with Event Management on logistics, promotions, and lead capture for executive events and webinars. • Working with Lead Development Representatives (LDRs) to accelerate lead progression and ensure timely follow-up. • Evaluating campaign performance and reporting on account engagement, pipeline impact, and ROI. • Tailoring messaging, content, and campaigns to targeted personas, challenges, and trends. • Creating industry-specific assets such as case studies, solution briefs, and thought leadership. • Managing campaign timelines, deliverables, and analytics to support continuous improvement. • Using dashboards and reporting tools to measure KPIs and track program success.