• Responsible for maximizing the retention and satisfaction of franchisees and partners through effective contract renewal strategies. • Lead efforts to renew contracts across an assigned geographical area, proactively address retention risks, and foster long-term partnerships that support the company’s growth and brand integrity. • Build and nurture strong relationships with franchisees, third-party management companies, developers, lenders, brokers, and industry groups. • Serve as the primary contact for franchisees regarding contract renewals, proactively addressing concerns, and facilitating solutions. • Collaborate with internal teams (Area Directors, Franchise Performance, Brand Leaders, Operations) to support franchisee success and brand compliance. • Identify opportunities for contract upgrades, extensions, and portfolio expansion. • Present and communicate the company’s value proposition to franchisees and partners during renewal discussions. • Negotiate renewal terms and close deals that drive mutual value and support long-term partnerships. • Manage the contract approval process, coordinating with Finance, Legal, and other internal stakeholders. • Support franchisees in accessing financial programs and resources to facilitate successful renewals. • Leverage CRM and technology solutions to track, analyze, and report on renewal activities. • Monitor industry trends, competitive landscape, and market developments to inform renewal strategies. • Represent the company at franchise-related events, trade shows, and owner association meetings.