• Engage prospects across multiple channels, including LinkedIn, email, community, and events, to guide them into product trials through thoughtful, human interaction • Act as a trusted guide, helping prospects understand use cases, value, and outcomes rather than pushing immediate sales conversations • Partner closely with Product Marketing, Content and Demand teams to align messaging, offers, and calls-to-action that convert engagement into trial activation • Identify and nurture high-intent accounts using behavioral, intent, and engagement signals across digital and community channels • Support trial onboarding by ensuring prospects understand how to get started and reach early value with Ava • Capture qualitative feedback from prospects and trial users to inform product improvements and go-to-market strategy