• Design, build, and optimize complex, multi-channel marketing campaigns, automated workflows, and nurture streams within HubSpot. • Contribute to the definition, management, and optimization of the end-to-end lead lifecycle, including lead scoring, routing, and segmentation processes to ensure alignment with Sales and RevOps. • Actively manage and support the maintenance and optimization of our marketing automation platform (HubSpot) and its critical integrations with the CRM and other MarTech tools. • Contribute to maintaining the health and quality of our marketing database, supporting data governance and best practices across all systems to ensure data accuracy and compliance. • Partner with GTM Analytics to ensure proper tracking and instrumentation for marketing campaigns. • Assist in the development of operational reports and dashboards within HubSpot and collaborate on reporting needs from platforms like Tableau and Salesforce to provide timely performance metrics, informing campaign optimization and strategic decisions. • Continuously evaluate and support the streamlining of marketing operations processes to maximize efficiency and scale our capabilities.