• Develop high-impact, "Ready to Sell" content, including battle cards, talk tracks, objection handling guides, and competitive positioning, specifically tailored for the payor buyer. • Design and build a comprehensive payor enablement program that drives behavior change and reduces new seller ramp time (in months). • Create Health Plan and Payor specific materials to accelerate partnership success. • Deliver training and facilitate in-person collaboration with the health plans / payor sales team and external partners, especially around key payor events and business reviews. • Establish yourself as a trusted advisor to the Health Plans / Payor sales team, improving seller confidence and increasing win rates. • Enforce content templates and a structured approach for product and marketing teams to ensure consistent, on-message internal and external communication. • Analyze content utilization and effectiveness to achieve high content utilization rates for internal and external users.