• Develop and refine advanced Salesforce reports that deliver clear, actionable insights for sales leadership and cross-functional teams • Oversee sales pipeline integrity by monitoring adherence to sales processes, identifying deviations, and ensuring timely, accurate updates across all opportunities • Design, maintain, and enhance advanced dashboards and performance metrics that provide real‑time visibility and support strategic and day‑to‑day decision‑making • Execute and enhance weekly revenue reporting workflows, validating data in coordination with Finance and delivering precise, insight-rich updates to leadership • Monitor and enforce data quality across sales platforms through structured audits and proactive hygiene oversight, ensuring pipeline information remains complete and accurate for forecasting • Support strategic sales operations projects by developing clear workflow documentation, uncovering process gaps, and partnering on the implementation of improvements