• Develop and execute a comprehensive strategy to drive payments, adoption and attach rates across all vertical software platforms • Identify and prioritize payments opportunities within each vertical to maximize revenue, improve customer retention, and expand product value • Lead competitive analyses, pricing strategies, and market positioning for payments offerings • Own payment conversion metrics, including attach rate, active merchant growth, processing volume, and monetization • Partner with Product and Engineering to define product requirements, improve payments workflows, and ensure frictionless onboarding • Collaborate with Sales and Customer Success to develop playbooks, incentives, training, and resources that drive integrated payments adoption • Oversee merchant activation processes, optimizing funnel conversion from pre-qualification through approval and activation • Work with Marketing to create messaging, campaigns, and collateral that effectively position integrated payments within each vertical • Partner with Risk, Compliance, and Underwriting teams to ensure safe and efficient onboarding while maintaining a strong risk posture • Coordinate with Operations and Support teams to streamline merchant support and maintain exceptional customer experience • Use data-driven insights to identify adoption barriers, segment opportunities, and refine growth strategies • Track KPIs, create dashboards, and present performance updates to executive leadership • Conduct A/B tests and evaluate workflow improvements to continuously optimize merchant conversion and payment utilization • Serve as the primary liaison with payment processors, gateways, and other payment ecosystem partners • Evaluate new methodologies, fintech innovations, and partnership opportunities to expand the payments roadmap