• Own end-to-end site analytics and performance trends, including funnel health, conversion metrics, and behavioral analysis across all key customer and supplier journeys. • Design and execute advanced statistical models and analyses to deeply understand user behavior, identify key drivers of growth, and forecast business metrics. • Oversee and interpret A/B/n test results from experimentation platforms (like Eppo), providing definitive, statistically sound guidance on design, content, and feature decisions. • Establish and maintain the data governance framework for web analytics and behavioral data, ensuring high fidelity, integrity, and compliance across all instrumentation (GA, FullStory, Amplitude, etc.). • Lead executive-level metric and trend reviews, translating complex data science and analytical findings into clear, actionable business strategies for the broader Product & Technology leadership team. • Influence the technical roadmap for data tooling, including the selection and configuration of all web analytics, session replay, and experimentation systems to maximize team efficiency and insight generation. • Lead and develop a team of Analysts and Data Scientists, setting the strategic roadmap for data insights, model deployment, and experimentation practices across the organization. • Drive the integration of AI/ML to enhance site personalization, predictive customer segmentation, and automated anomaly detection, moving beyond descriptive reporting to prescriptive action.