• Own Blavity’s Iterable instance and email/lifecycle operating model • Define and maintain segmentation, list governance, deliverability, and journey best practices • Own the global email and newsletter calendar across brands • Define newsletter tone, POV, cadence, and segmentation strategy • Modernize newsletters to feel personal, culturally resonant, and trust-building • Review and guide campaign logic and setup; step in hands-on for launches, complex builds, experiments, and time-sensitive growth initiatives • Operationalize acquisition, onboarding, and retention flows that support broader brand and content strategy • Design and lead growth experiments across email and lifecycle programs • Test acquisition levers such as referrals, quizzes, paid newsletters, and sharing loops • Track and report on subscriber growth, engagement, and retention