• Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team. • Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc. • Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up. • Assist with the planning and execution of major tradeshows, conferences, and customer events within territory. • Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution. • Provide weekly and monthly program reporting, including event analytics.