CVS Health

Bringing our heart to every moment of your health.

Senior Analyst, Patient Communication Operations

OperationsOperationsFull TimeRemoteTeam 10,001+Since 1963H1B No SponsorCompany SiteLinkedIn

Location

Illinois

Posted

89 days ago

Salary

$47.0K - $112.2K / year

Bachelor Degree2.5 yrs expEnglishSQL

Job Description

• Responsible for developing and managing CRM campaigns to improve patient engagement and retention. • Oversee the creation and execution of automated and one-off campaigns across email, SMS, direct mail, and patient messaging. • Ensure campaigns are timely, personalized, and aligned with business priorities. • Serve as first-line technical support for campaign performance to proactively troubleshoot delivery or operational issues. • Create performance dashboards and reports to generate insights and recommend improvements. • Manage and run comprehensive A/B tests to optimize messaging, timing, and channel mix. • Serve as a subject matter expert on journey-based, data-driven communications. • Collaborate with cross-functional business stakeholders to enhance campaign effectiveness. • Partner with technology teams to integrate new tools and capabilities (e.g., Agentic, AI-driven personalization).

Job Requirements

  • 2-5 years of experience in CRM campaign management, ideally in healthcare or a regulated industry.
  • Hands-on experience with marketing automation platforms (e.g., Marketo, Pardot, HubSpot, Eloqua).
  • Strong understanding of omni-channel marketing (email, SMS, direct mail).
  • Intermediate SQL or data-querying abilities.
  • Deep understanding of marketing analytics, customer segmentation, and testing strategies.
  • Familiarity with data privacy regulations (e.g., HIPAA, CAN-SPAM, CCPA).
  • Excellent project management and communication skills.
  • US work authorization.
  • Someone who embodies being “Oaky”.

Benefits

  • Mission-focused career impacting change and measurably improving health outcomes for medicare patients
  • Paid vacation, sick time, and investment/retirement 401K match options
  • Health insurance, vision, and dental benefits
  • Opportunities for leadership development and continuing education stipends
  • New centers and flexible work environments
  • Opportunities for high levels of responsibility and rapid advancement

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