• Architect and run Pearl’s growth engine — unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system • Build and scale predictable demo and pipeline engines across SMB and DSO • Own performance channels including paid media, ABM, SEO, email, and direct mail • Execute multi-touch demand programs across paid, organic, PLG, and partner channels • Drive pipeline acceleration programs with clear attribution in partnership with Sales • Lead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channels • Run continuous experimentation focused on demo-to-close performance • Optimize channel mix, targeting, and spend to meet CAC and ARR goals • Own SEO strategy, rankings, content roadmap, and inbound demo generation • Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions • Publish high-intent product pages and authority-building content to drive organic growth • Build segmentation, targeting, and multi-touch ABM programs for high-value DSOs • Develop integrated outbound and account-based campaigns aligned with Sales motions • Own event ROI, lead flow, and follow-up performance • Present insights to senior leadership to inform strategy, budgeting, and optimization