• Own Strategy & Execution Across All Owned Acquisition Channels • Lead our Owned Channels function including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more to drive efficient provider acquisition • Shape long-term channel strategy, set quarterly performance goals, and own execution to meet (and exceed) acquisition targets • Build, refine, and scale processes that turn creative concepts, targeting strategies, and operational insights into predictable pipeline • Build and Evolve Outbound Engines • Oversee and level up our outbound motion feeding 150+ reps, improving targeting, messaging, cadences, and lead quality • Partner closely with Sales leadership to ensure channel-to-team alignment and seamless handoff processes • Introduce new outbound methodologies, tooling, and experimentation frameworks to unlock incremental volume • Unlock Growth Through Data & Forecasting • Partner deeply with Strategic Finance and Analytics to define KPIs, build forecasting models, and align on investment frameworks • Translate complex performance trends into clear decisions, prioritizing initiatives based on impact and resourcing • Develop insights that improve targeting, sequencing, messaging, and channel-level efficiency • Lead, Mentor, and Grow a High-Performing Team of x-y reports • Foster a culture of accountability, clarity, experimentation, and impact • Provide coaching, development paths, and day-to-day support while empowering the team to own their respective channels • Operate both strategically and tactically; comfortable rolling up your sleeves when needed, especially during times of high growth or change