• Own paid social end to end and be trusted to turn ad spend into real student and family outcomes. • Set the paid social strategy, managing meaningful budgets, and deciding where and how to invest for sustainable growth. • Work closely with creative, data, product, and brand partners to shape messaging, testing roadmaps, and channel expansion. • Experiment along with continuous testing across audiences, creative, formats, and funnel stages. • Prepare and present regular performance readouts and strategic recommendations to senior leadership, translating complex data into clear business insights. • Conduct deep-dive analyses linking paid social spend to final enrollment outcomes, focusing on the quality and velocity of leads delivered to the counseling team.