• Own and scale our paid search channels (Google, Youtube, Bing), managing $xx million budgets and leading channel strategy to hit monthly efficiency and volume targets • Build a disciplined experimentation program, with a streamlined process for creating, launching, and evaluating new ads, keywords, bidding strategies, and campaign structures • Collaborate cross-functionally with design, content, marketing analytics, revenue operations, and product marketing to improve funnel performance and strengthen acquisition velocity • Deliver clear reporting, insights, and forecasting, monitoring channel health daily through annually and translating trends into actionable recommendations • Partner on new landing pages and conversion experiences, ensuring search-driven users receive a cohesive, high-intent journey from query to conversion • Stay ahead of the evolving SEM landscape, including platform updates, AI-driven automation, privacy and compliance shifts, GEO/AI Search, and HIPAA-relevant changes affecting performance marketing