Our mission is to make mental healthcare work for everyone.

Director of Performance Marketing

Performance MarketingPerformance MarketingFull TimeRemoteTeam 201-500Since 2019H1B No SponsorCompany Site LinkedIn

Location

Hawaii

Posted

89 days ago

Salary

$181.6K - $202.9K / year

10 yrs expEnglish

Job Description

• Lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing, driving scalable growth with strong ROI discipline across a nine-figure budget • Build and lead a high-performing team, manage agency partners, and oversee performance and brand paid media programs • Partner closely with analytics to implement modern measurement and experimentation frameworks, including MMM, attribution, and incrementality testing, to inform decisions and unlock growth • Plan, forecast, and report on channel performance, scale patient starts efficiently, and continuously test creative, targeting, bidding, and new channels • Collaborate closely with brand, product, engineering, and finance teams to ensure on-brand creative, a strong martech foundation, and disciplined investment planning

Job Requirements

10+ years of related professional experience
8+ years experience owning in-house DTC performance marketing programs in a sophisticated or growth environment with $50M+ annual budgets across 3+ material channels (core channels - paid search, paid social, affiliates)
5+ years managing people with at least 2+ years managing a team of 3+
Demonstrated track record of experience driving material growth in user acquisition from paid media DTC channels
Demonstrated track record launching and scaling new user acquisition channels / programs in D2C paid marketing
Expert using different marketing measurement approaches - marketing mix modeling, multi touch attribution, incrementality testing

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all