• Build multi-touch campaigns aligned to priority segments. • Architect Istari’s demand generation engine across email, webinars, technical events, ABM, social, and targeted paid media. • Partner with Sales Ops on account segmentation, lead scoring, campaign routing, and pipeline analytics. • Generate predictable, high-quality top-of-funnel pipeline. • Drive experimentation across channels. • Translate complex engineering and infrastructure workflows into compelling value narratives. • Build sales and marketing assets. • Create technical content with engineering and product teams. • Own the content roadmap. • Produce technical and thought leadership content. • Align content with stakeholders. • Coordinate dashboards and campaign ROI. • Ensure clean integration with HubSpot and GTM processes. • Co-develop ABM programs and GTM plays. • Own HubSpot marketing automation. • Use data to refine targeting and messaging. • Manage landing pages and tracking.