• Develop and execute a comprehensive strategy to significantly increase market share and product penetration within the Lawn & Garden industry • Collaborate with marketing team to drive awareness campaigns for brands • Design, negotiate, and implement customer programs and merchandising strategies • Formulate and lead the implementation of e-commerce strategy • Optimize product listings, manage digital shelf presence, and drive conversion across online platforms • Monitor and report on e-commerce KPIs to maximize ROI and sales velocity • Mobilize and guide cross-functional teams to ensure alignment with business objectives • Develop and present high-level business strategies, proposals, and forecasts to executive leadership.