• Build all core Klaviyo flows: Welcome, Browse Abandon, Cart Abandon, Checkout Abandon, Post-Purchase, Winback, and Review/Upsell • Use advanced logic: conditional branches, profile filters, delays, exclusions, predictive analytics, quiz data, and order history • Diagnose broken flows (e.g. inactive triggers, conflicting logic, missing profiles) and fix immediately • Implement clean, performance-optimized flows with zero deliverability issues • Build and schedule SMS automations and campaigns inside Klaviyo • Manage quiet hours, compliance (TCPA), opt-ins, and unsubscribe logic • Optimize SMS timing, sequencing, content length, and performance tracking • Sync email/SMS sequences for maximum ROI across both channels • Coordinate and launch weekly campaigns: testing, tagging, QA, inbox preview, and reporting • Work with copy/design teams to finalize assets • Do light design edits yourself when needed (e.g. headline spacing, image swaps, link corrections, layout tweaks in Klaviyo’s drag-and-drop editor) • Schedule and segment sends, manage approval process, and confirm inbox deliverability • Create precise segments using AND/OR logic, event data, engagement, predicted LTV, and custom properties • Run suppression logic, sunset flows, and bounce monitoring to keep sender reputation strong • Warm domains, manage reply-to addresses, and ensure high deliverability for cold starts • Run A/B tests across flows and campaigns: Subject lines, CTAs, blocks, logic splits, send times, dynamic vs. static content • Set up clear hypotheses and success metrics • Report test results with statistical confidence and recommend next steps • Build weekly performance recaps: Revenue by flow/campaign, Flow rankings, Deliverability stats, Engagement changes, Learnings + test recommendations • Know what the numbers mean—and what to do when they drop • Own timelines and updates inside Slack • Respond to internal and client messages clearly, fast, and with solutions • Handle basic task management, deadline tracking, and team coordination