• Develop and execute comprehensive revenue marketing strategies that align with Businessolver’s vision, growth objectives, and go-to-market plans across new business, client strategy and channel growth. • Lead the planning and execution of integrated demand-generation programs that fuel pipeline creation, acceleration, and conversion. • Conduct market and performance analysis to identify opportunities, optimize campaigns, and refine audience targeting. • Craft compelling revenue-focused messaging that drives engagement, enhances market awareness, and supports sales prioritization. • Work closely with Sales, Revenue Operations, Product Marketing, Business Development and Digital Marketing teams to ensure alignment across pipeline goals, demand strategy, and campaign execution. • Partner with Sales Enablement to ensure the right tools, content, and training are in place to improve conversion rates and support quota attainment. • Collaborate with Marketing teams—including content, digital, events, and brand—to deliver cohesive, high-impact programs. • Own pipeline targets in partnership with Sales leadership, ensuring demand programs and ABM strategies deliver measurable results. • Monitor program performance across digital, ABM, events, and partner channels, adjusting strategies based on analytics and field insights. • Maintain a deep understanding of ideal customer profiles (ICPs), buying groups, and key decision-making behaviors to continuously refine targeting. • Manage and mentor a team of revenue marketing professionals, fostering growth, strategic thinking, and a test-and-learn mindset. • Encourage innovative approaches to pipeline challenges, championing data-driven experimentation, and continuous performance optimization. • Drive a culture of accountability, collaboration, and excellence across the Revenue Marketing function.