• Lead event registration for all events the Corporate Events team works on, including pricing models, simple and elegant attendee flows, and promotional tactics to maximize attendance and revenue where applicable. • Design and document distinct registration experiences tailored to different attendee types, outlining flows, content requirements, email communications, calendar invites, nurture campaigns, and post-event follow-ups. • Establish and document registration policies for each event based on historical data and event goals. • Work with Demand Generation, Marketing Operations, and Product Marketing teams to analyze large data sets, identifying trends and insights to guide future event strategies. • Collaborate with the Web Presence and Platform team to define the annual events web roadmap, assess available design and engineering resources, break down web projects into phases as needed, and create timelines that prioritize key deliverables. • Collaborate with Copywriting and the Event lead to craft landing page copy for all promotional pages, ensuring that event themes, value propositions, and key information are prominently highlighted. • Understand the Stripe writing style guide to craft clear communications for all transactional registration journeys. Collaborate with the Copywriting and Demand Generation teams to support additional messaging and reviews for event marketing emails. • Understand the internal and vendor systems involved in the registration process to facilitate seamless data movement between each and support registration workflows. • Collaborate with the Legal team to maintain compliance in registration forms, regularly reviewing and updating practices as regulations evolve. • Collaborate with the Web Funnel teams to ensure registration form fields are consistent with the contact sales form and Salesforce data. • Collaborate with security teams to adhere to established procedures for screening event registrants, and establish communication protocols to be utilized as needed. • Define and implement a registration strategy for the event mobile app, ensuring a user-friendly interface and seamless integration with the overall registration process. • Analyze user engagement and feedback from the mobile app to identify opportunities for improvement and incorporate insights into future app development and event strategies. • Collaborate with cross-functional teams to define clear roles and responsibilities, ensuring efficient coordination. • Work with global teams to align registration strategies and ensure effective execution across diverse markets and regions. • Oversee the entire registration project lifecycle for all events within the Corporate Events team, ensuring seamless execution from the planning phase to onsite management and post-event analysis. • Ensure consistency across all registration materials, including forms, email communications, and event websites, in alignment with brand guidelines to create a cohesive attendee experience. • Prepare and distribute weekly registration reports to executives and leadership, offering insights on progress toward goals, attendance trends, and recommendations for improvement. • Facilitate weekly planning meetings with internal and external teams to ensure alignment and effective collaboration. • Contribute to the quality control process for promotional landing pages and registration forms, ensuring they launch on time and meet Stripe’s quality standards. • Conduct quality control and audits on registration data to identify discrepancies and maintain accurate records for reporting and analysis. • Prepare onsite registration and check-in processes, contingency plans, and escalation procedures, ensuring their execution as planned during the event. • Collaborate with the Event Lead and Brand team to develop a comprehensive strategy for attendee badging, ensuring that all attendee types are effectively considered and included in the plan. • Take ownership of onsite attendee scanning plans and data upload initiatives, while closely collaborating with the Demand Generation team to develop an effective attendee follow-up plan. • Serve as the primary point of contact for onsite registration escalations, collaborating with agency partners and security to ensure that pre-event attendee screening protocols are maintained throughout the onsite experience. • Coordinate with cross-functional teams to align the mobile app experience with overall event branding, messaging, and promotional strategies, creating a cohesive and engaging attendee journey. • Oversee the development and execution of the event mobile app, ensuring that it is functional, user-friendly, and compatible with all event-related activities. • Facilitate mobile app testing and quality control processes to ensure a smooth launch and operation, addressing any technical issues before and during the event. • Travel required to support onsite execution.