• Develops and implements a market-based approach which includes direct, third-party and project sales whilst building customer relationships with key stakeholders, to educate, inform and solicit support for pursuing market opportunities and converting them to orders. • Defines, implements and coordinates all sales and marketing activities including within the defined industry segment, in alignment to the given strategy, ensuring that the related product groups increase all relevant metrics in their selected market segments. • Strategically identify and pursue upcoming projects that align with growth objectives and industry advancements. • Align these efforts with an overarching strategy to boost metrics such as market share, customer satisfaction, and revenue across chosen market segments.