• Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals. • Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources. • This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors. • Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc. • Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams. • Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs. • Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences. • Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation. • Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities. • Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues. • Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms. • Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach. • Audit brands external digital footprint to improve overall brand presentation. • Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb). • Identify new and emerging opportunities in search, best practices, and industry updates. • Develop insights and actions based on qualitative and quantitative data analysis.