• Own the marketing pipeline number across SMB, MM, and ENT segments—partnering with Sales and RevOps to set goals, forecast accurately, and measure what matters. • Build a predictable, data-backed revenue engine that drives consistent 20%+ YoY pipeline growth. • Implement and evolve a performance framework rooted in cohort-based measurement, CAC efficiency, and ROI visibility across all channels. • Drive alignment and rhythm across Demand Gen, Digital, and Lifecycle teams to maximize performance and conversion across every stage of the funnel. • Lead web, content, SEO, and digital channels to increase traffic, conversion, and qualified pipeline. • Oversee lifecycle and nurture programs to improve engagement, retention, and expansion. • Build and optimize integrated campaigns with performance measurement frameworks. • Partner closely with RevOps to ensure attribution accuracy and reporting integrity. • Champion experimentation through continuous A/B testing, creative iteration, and messaging refinement. • Drive a culture of performance, accountability, and optimization—connecting every initiative to measurable business outcomes. • Collaborate with Marketing Ops to leverage AI and automation for reporting, segmentation, and campaign execution. • Implement industry best practices around full-funnel analytics, including conversion velocity, multi-touch attribution, and LTV:CAC ratios. • Own reporting cadence to ELT—translating performance data into insights, actions, and strategic recommendations. • Act as a player-coach—mentoring team members while staying close to the data and details. • Build and develop a high-performing marketing team that thrives in transformation and cross-functional collaboration. • Partner with the CMO to align goals, messaging, and budget to growth priorities. • Build a continuous learning culture—investing in talent through analytics training, experimentation frameworks, and shared learning sessions. • Over time, expand the scope to include Field Marketing, ABM, and Events Strategy—owning customer roadshows, event programs, and executive engagement. • Build scalable playbooks that integrate digital and physical experiences into a cohesive pipeline for generating leads.