• Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. • Manage campaign planning, audience segmentation, and performance reporting. • Develop multi-touch journeys for awareness, engagement, and conversion. • Partner with sales to align messaging, handoff processes, and reporting. • Manage MBO’s organic social media channels to deliver messaging to two distinct audiences (talent and enterprises): planning, creating content calendars, posting, monitoring, and engagement. • Launch and optimize paid social campaigns (primarily LinkedIn) to drive traffic, conversions, interactions, and enterprise visibility. • Draft high-quality short-form content: social captions, landing page copy, ad copy, email copy, and supporting campaign messaging. • Support planning and execution of webinars, virtual roundtables, and thought-leadership events, including content coordination, promotional campaigns, registration management, and post-event follow-up.