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Director, Demand, Faculty Marketing Programs

MarketingMarketingFull TimeRemoteTeam 5,001-10,000H1B No SponsorCompany Site LinkedIn

Location

Massachusetts

Posted

95 days ago

Salary

$138.2K - $179.7K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Lead the development and execution of full-funnel acquisition strategies to grow market share and deliver measurable pipeline and revenue impact • Generate new demand across faculty through data-informed, multi-channel campaigns that drive awareness, demand, and conversion • Collaborate cross-functionally with Product Marketing, Sales, Revenue Operations, and Brand to activate campaigns and optimize demand performance across all channels • Own the end-to-end strategy for acquiring new faculty customers across prioritized product areas and customer segments • Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels • Use audience segmentation frameworks to deliver tailored messaging and user journeys • Manage 3 direct reports, responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadership • Embed testing, automation, and intent-based targeting into campaign frameworks

Job Requirements

Bachelor’s degree in marketing, business, or related field; advanced degree a plus
Minimum of 8 years of experience in demand generation or growth marketing, with a strong focus on acquisition strategies and pipeline development
Proven track record of owning and delivering marketing-sourced pipeline and revenue goals
Deep experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimization
Strong ability to partner cross-functionally across Product, Sales, RevOps, and Brand functions
Excellent analytical and decision-making skills; experience working with marketing and sales performance dashboards and KPIs
Experience working in a matrixed or squad-based team model, with the ability to lead through influence
Familiarity with key marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager etc.)
Strong written and verbal communication skills with the ability to craft clear value propositions and calls to action
Self-starter approach with a passion for innovation, testing, and performance-based marketing execution.