• Assist with leading marketing efforts and managing key B2C audiences for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena teams, by supporting campaign planning, content coordination, and day-to-day execution. • Support the development and execution of integrated marketing campaigns to recruit fellows, engage alumni, and build visibility for Startup Arena participants. • Coordinate marketing efforts for large-scale initiatives, such as the NBA HBCU Fellowship Program, working cross-functionally across internal teams. • Develop and distribute content across communication channels, including newsletters, email marketing, and social media, tailored for B2C audiences. • Manage and optimize paid media campaigns using ad grants and budgeted spend (e.g., Google Ads, LinkedIn, Meta) to boost outreach and awareness. • Track and analyze campaign performance, providing actionable insights and recommendations to improve effectiveness. • Execute co-marketing strategies in partnership with MLT’s Employer Partners and Philanthropy team to enhance visibility and relationship value. • Ensure brand consistency across all B2C materials, collaborating with the broader marketing team to align messaging with MLT’s mission and goals. • Conduct market research and support content planning based on trends and engagement insights. • Lead administrative duties in support of B2C Marketing efforts, including meeting coordination, note taking, and internal communications. • Perform other duties as assigned