• Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels • Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact • Oversee the creation and optimization of high-performing content and messaging across owned channels • Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs