SANS Institute

SANS is the most trusted resource for information security training, cyber security certifications and research.

Head of North America Marketing

MarketingMarketingFull TimeRemoteLeadTeam 201-500Since 1989H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

99 days ago

Salary

$200K - $280K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglishCloudCyber Security

Job Description

• Develop and lead the regional marketing strategy to support business objectives across the U.S. and Canada • Manage and mentor a high-performing team of marketers, ensuring alignment with global priorities and local market needs • Drive demand generation programs including digital marketing, events, ABM, and partner marketing to support sales pipeline growth • Partner closely with Sales and Business Development teams to align marketing activities with revenue goals and customer acquisition strategies • Work with business unit teams to drive consumption of SANS offerings across customer organizations and their employees (students/learners who participate in SANS training and certifications) • Analyze market trends, customer insights, and competitive landscape to inform strategic decisions • Manage regional marketing budget and report on ROI and marketing performance metrics • Partner with Product Marketing to tailor messaging and content to regional buyer personas and market conditions • Ensure brand consistency and alignment across all marketing channels and regional touchpoints • Perform other related duties as assigned.

Job Requirements

Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
10+ years of progressive marketing experience, with at least 3-5 years in a leadership role overseeing regional or national programs
Experience working in a B2B environment, preferably within the cybersecurity, training, learning & development, tech / SaaS, research, or education / ed-tech categories
Proven experience driving measurable demand and growth through integrated marketing programs – especially field marketing – in North America, with demonstrated results across segments including large enterprise, public sector and mid-market / commercial
Strong knowledge of digital marketing, demand generation, and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, etc.)
Excellent leadership, communication, and cross-functional collaboration skills
Ability to orchestrate across and within teams to drive prioritization and execution
Unrestricted authorization to work in the USA; visa sponsorship is not available.

Benefits

Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
Generous paid time off, including volunteer time.
Access to professional development and SANS training opportunities.