• Own, evolve, and protect TelyRx’s digital brand voice across all channels • Translate brand strategy into human, relatable content and storytelling • Ensure consistency across creator content, organic social, email, website, and campaigns • Manage content planning and editorial calendars for brand moments, campaigns, and social storytelling • Lead creative direction for digital content, series, thought leadership, and brand narratives • Build and manage a creator and ambassador engine including gifting, UGC pipelines, paid partnerships, and evergreen advocates • Identify opportunities for TelyRx to show up in moments that matter: cultural, seasonal, wellness, health, and social conversations • Track and report on key brand, creator, and content KPIs