• Evolve Affirm’s brand from a static identity into a living, adaptive system — one that generates campaigns, guides product experiences, and inspires creative ideas across every channel. • Help transform a more than willing brand & creative team from an exclusive role as an in-house studio into a cultural and creative leader within Affirm. • Build the connective tissue across Brand, Comms, Product Marketing, Partner Marketing and other teams to ensure coherence in how Affirm shows up across all touchpoints. • Develop bold, culturally relevant creative work that builds distinction, drives participation, and strengthens trust. • Create frameworks and rituals that help teams move fast and make meaningful work that actually matters.