• Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals. • Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies. • Evaluate item-level performance and recommend product renovations or SKU rationalization. • Build a long-term innovation pipeline, including business cases for future launches. • Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis. • Partner closely with R&D to guide the innovation funnel, manage the stage-gate process, and lead commercialization meetings. • Lead channel strategy, price pack architecture, and promotional strategy development. • Own consumer research initiatives and deliver clear, actionable findings to leadership. • Monitor brand performance and category trends to identify opportunities and threats. • Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins. • Analyze media, consumption, and market data to tell a compelling, insight-driven story. • Serve as the voice of the consumer to inform decisions across the business. • Support ad hoc analytical and insight needs as they arise. • Bring consumer and category insights to guide planning, positioning, and creative strategy. • Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels. • Support execution of integrated marketing plans—ensuring SkinnyDipped shows up consistently and vibrantly across all touchpoints. • Partner with Sales to develop compelling retailer stories rooted in data and insight. • Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel-specific tactics. • Build launch decks and customer-facing materials for new items and categories. • Leverage data to inform shelf placement, pricing, and strategic opportunities across channels.