• Lead and manage a small organic social media team (currently two agents) responsible for daily posting, engagement, and content creation • Maintain a consistent and recognizable brand voice across all social platforms (Instagram, TikTok, YouTube, Facebook, X, and others) • Plan, schedule, and oversee daily organic posting and community interactions to ensure The POD Company stays active, relevant, and engaging • Coordinate with content creators, influencers, and affiliates to source and amplify authentic user-generated content • Act as the bridge between the organic social, paid ads, and content production teams — sharing insights, trends, and creative ideas to align messaging and strategy • Collaborate closely with the customer support team to ensure tone and responses are aligned across all touchpoints • Monitor social media conversations, identify community trends, and report back actionable insights about audience sentiment, opportunities, and gaps • Keep all social media bios, highlights, and brand assets up to date, ensuring that each platform reflects the company’s identity and messaging • Track social media KPIs (engagement, follower growth, community sentiment, content performance) and provide regular updates to the Content Manager and Social Media Strategist • Perform ad hoc administrative, business operations, and special project tasks as needed