• Validate the Narrative: Develop and A/B test various pitches and messaging strategies to identify the "Gold Standard" for different prospect segments. • Establish Feedback Loops: Create a systematic process to pull insights from the Sales team and communicate them back to Leadership to iterate on the company’s value proposition. • Deep-Dive Insight Gathering: Go a layer deeper on how our positioning lands by reviewing transcripts and call recordings to identify prospect pain points and pricing sensitivity. • Drive Consistency & Adoption: Monitor the use of the validated pitch across the sales organization, providing real-time feedback and coaching to ensure global alignment. • Build Training Cadence: Establish a sustainable rhythm for sales training and communications, ensuring the Sales and CS teams are updated on new talk tracks, objection handling, and competitive intelligence. • Scale the Function: Design and eventually execute certification programs to ensure every rep is proficient in our core narrative as the team grows.