• Lead complex frontend projects that establish Vercel as a gold standard for brand and product marketing. • Collaborate with growth and marketing teams to A/B test landing pages for lead generation across multiple channels. • Design and implement scalable applications, web services, and APIs with a focus on user experience and performance. • Contribute to our design system and uphold industry-leading UX standards (e.g., interactions, micro-animations, layout consistency). • Continuously improve engineering processes, tools, and systems to scale the codebase and team productivity. • Troubleshoot and fix bugs, delivering quick, high-quality resolutions. • Write technical documents and maintain internal tools to empower other teams. • Review and provide feedback on contributions from other engineers. • Identify bottlenecks and optimize for conversion, speed, and reliability across the funnel. • Critically think about foundational areas of the Vercel application to ensure ease of maintenance and future extensibility.