• Build and execute multi-channel demand generation campaigns (email, paid, social, webinars, content syndication, events) to generate high-quality leads. • Manage and optimize the marketing funnel to increase conversion rates at every stage (Lead → MQL → SQL → Opportunity). • Partner with sales and marketing ops to align lead scoring, routing, and qualification criteria. • Collaborate with Channel Partners and Tech Alliances to plan co-developed marketing campaigns and programs to drive new opportunities. • Design and run A/B and multivariate tests across ads, emails, landing pages, and nurture flows. • Use data to evaluate campaign performance and identify opportunities for funnel optimization. • Continuously refine messaging, CTAs, and offers to maximize engagement and conversion. • Own and maintain the Partner Portal to provide partners with GTM materials, campaign related promotional material and sales enablement. • Develop integrated campaigns around priority verticals, personas, and use cases. • Collaborate with product marketing to tailor messaging for specific buyer segments. • Work closely with the Partner team to plan campaigns with Partners and to identify Incorta Campaigns to embed partners in as participants or to co-develop. • Own budget allocation across demand channels to balance volume and quality. • Track, analyze, and report on campaign performance and ROI. • Provide insights into pipeline contribution and CAC payback. • Share learnings across the marketing team to inform broader strategy. • Collaborate with the Partner team to report on partner involved analytics.