• Execute high-volume outbound activities, including cold calling, personalized email campaigns, and social selling to target sleep specialists, referring physicians, and relevant B2B stakeholders • Help research and identify target accounts within specified territories and verticals that align with the company's ideal client profile (ICP) • Assist in developing and articulating a compelling value proposition tailored to the specific needs and challenges of physician practices and corporate clients • Qualify leads based on established criteria to ensure a high quality of handoffs • Successfully book and confirm introductory meetings and product demonstrations for Account Executives • Maintain meticulous records of all prospecting activities, account information, and lead status updates within the CRM system (e.g., Zoho) • Collaborate closely with the Marketing and Product team to optimize email sequences, call scripts, and content for maximum engagement • Provide continuous feedback to the Sales leadership team on the effectiveness of outreach strategies and market reception