• Execute Carrum’s market strategy to drive revenue opportunities with labor unions, multi-employer health funds, and Taft-Hartley trusts. • Lead the sales process by identifying, engaging, scoping and executing sales opportunities with sophisticated buyers. • Build and develop relationships with targeted brokers and consultants to build pipeline. • Establish communication strategies for sharing market feedback with the company. • Establish mechanisms to effectively manage and report on the sales pipeline. • Collaborate with the Chief Commercial Officer to reflect the company’s vision for growth and expansion into an effective business plan. • Manage effective communication of the Carrum value proposition, product features and partnership expectations with both prospects and clients. • Strong execution of phone/web/in-person meetings, follow-through, contracting and transition to the requisite implementation teams. • Own and manage the entire sales cycle within the labor and trust segment, from prospecting and pipeline generation to contract negotiation and closing deals. • Establish and maintain trusted relationships with key stakeholders, including union trustees, fund administrators, and benefits consultants. • Develop and execute targeted go-to-market and client retention strategies tailored to the specific needs of the labor market. • Lead consultative sales conversations to uncover needs, align on outcomes, and clearly articulate the value proposition and ROI of digital health solutions to trustees, union members, and their families. • Maintain in-depth knowledge of the company's digital health product portfolio, industry trends, healthcare economics, and cost containment strategies. • Partner effectively with internal teams (general managers/ clinical, marketing, legal, customer success) to ensure tailored proposals that meet compliance and member needs. • Represent the company at labor conferences, trustee summits, and industry forums to build brand awareness and generate pipeline opportunities. • Utilize CRM software (Salesforce) to document sales activities, manage pipelines, and report on progress.