• Responsible for identifying the best affiliate products to feature in articles, the best way to market these products, and for adding affiliate product links and images to content • Use analytics tools (like Google Analytics) to identify existing content in which to add affiliate product links; coordinate with relevant editors and writers as needed to add links and images to content • Use analytics to monitor commerce articles’ performance and inform our strategy on article topics to cover and products to feature, based on what’s most likely to succeed • Research products to feature in BDG articles by studying popular products and new product trends, analyzing the BDG audience’s interests, and successful previous product sales generated by BDG articlesBuild, refine, and maintain analytical tools and dashboards (primarily in Excel/Google Sheets) to evaluate product sales trends and article performance • Develop new, and continue to build out existing, analytical tools (using programs like Excel, Google Analytics, etc.) to analyze performance of product-related articles and product sales • Assist in testing optimal affiliate strategies: researching third party commerce platforms and services to test, A/B testing BDG’s affiliate articles to optimize our user interface, etc. • Help develop and run marketing campaigns across major social media platforms to promote commerce editorial content • Manage the workflow of part-time employees who add product links into content and assist in performance analysis • Assist in other projects including analyzing and researching marketing and e-commerce trends to develop new strategies and optimize existing strategies to promote revenue growth